Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal.
And while Goodreads has gotten a bad rap for being where books go to get slaughtered by reviews, that’s honestly not fair.
Good books and engaged authors get great reviews on Goodreads. See how that works?
So it’s time to buck up and start using Goodreads to your advantage!
And here are 5 tips to get you motivated:
It’s Not Typical Social Media
Social media is generally one of the biggest book marketing hurdles for authors that I talk to.
They either don’t have time to juggle all the platforms they signed up for, or they’re completely confused about where to start and how to keep it going.
So I suggest they focus on Goodreads.
I never recommend being on social media just to check it off your list.
If you’re not good at it, or you don’t put in the time but send people there via your website or email marketing, you’re risking doing more harm than good.
Goodreads is for readers and authors, so if you’re suffering from an aversion to social media, let Goodreads be where you focus your attention.
High Quality, High Volume Users
Another great benefit is the volume of high quality, targeted users.
Goodreads has 65 million members and counting, and guess what? They all love books!
Honestly, as authors, we couldn’t ask for a better opportunity.
Maybe your ad dollars and content on other social sites may be getting lost in the shuffle. Reach avid readers on Goodreads, guaranteed.
Groups That Get Real Engagement
Targeted reader groups are gold when it comes to book marketing and engagement,.
Talk about a captivated audience!
But here’s a dose of reality. I’ve dabbled in groups on other social sites, both personally and for my authors, and they are tough going.
Starting from scratch is never easy, and sometimes it’s really not necessary.
The reader groups on Goodreads are established, active, and users trust them. Use this to your advantage.
You Can Find the Right Readers
An extension of your group activity should be a focus on your genre as well.
And your goal shouldn’t be to sell your book but to prove you’re also a fan of your own genres (you are right?), this kind of book marketing is more about networking, and it will take you far, I assure you.
If you become “one of the diehards” in your genre groups on Goodreads you can almost guarantee your fellow groupies will support you by checking out your next release.
Participate in a genuine way. You will be genuinely rewarded.
It Can Be a Great Alternative to a Website
If you don’t have a website, or you don’t have one that you can update easily or frequently, Goodreads can be a great alternative.
You have a great section for a bio, you can create and announce events, run giveaways, host author Q&As.
You can even host your blog on Goodreads. And to make “blog” seem less scary, just think if it as regular fan and follower updates on your work, your writing schedule, giveaway promotions and release announcements. See? Fun stuff!
Goodreads can be daunting, but it’s gotten a bad rap with authors and that really needs to stop. If you need help with this magnificent tool or any other book marketing tool, contact me!
Besides, if you wanted everything to be easy you wouldn’t have decided to become a published author in the first place – because this book marketing stuff isn’t for the faint of heart – but the more you jump in feet first with these strategies, the easier they become to execute.
If you’re an author already on the Goodreads train, I’d love to hear how you’ve incorporated it into your book marketing in ways you’ve really benefit from!