by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...
by Penny Sansevieri | Jan 16, 2019 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesI’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for...
by Penny Sansevieri | Apr 11, 2018 | Social Media for Authors
Reading Time: 4 minutesPrep your time and space. Creating video content is actually the fun part, trust me. The real work comes with the preparation. Decide where you’re going to do your video, make sure the lighting is good, make sure the space is clean and...