October Observances to Inspire Your Author Marketing

by | Sep 25, 2019 | Monthly Observances & Content Ideas

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Welcome to our list of October observances and content ideas for your monthly author marketing plan!

If you’re committed to making this year one of your most successful yet – we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun October Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle.

I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for October 2019:

  • Adopt a Shelter Dog Month
  • Breast Cancer Awareness Month
  • Clergy Appreciation Month
  • Computer Learning Month
  • Cookie Month
  • Domestic Violence Awareness Month
  • National Diabetes Month
  • National Pizza Month
  • National Vegetarian Month
  • National Popcorn Popping Month
  • Sarcastic Month
  • Seafood Month

Weekly Celebrations for October 2019:

  • Get Organized Week – week 1
  • Customer Service Week – week 1
  • Fire Prevention Week – week 2
  • Pet Peeve Week – week 2
  • Earth Sciences Week – October 14 – 20
  • Spiritual Care Week – week 3

Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started With Content Ideas

1 International Coffee Day – Coffee lovers unite and don’t miss this easy opportunity to post and get lots of likes and shares.

2 Name Your Car Day – This is super fun, do you have a name for your car? Get others to share theirs.

3 National Boyfriends Day – This is a great day for romance authors, do some steamy character highlights and share some hot photos.

3 Techies Day

4 National Golf Day

4 World Smile Day – This is one of those days that let’s you get a little personal with your fans, let them know what makes you smile, make those connections.

5 Do Something Nice Day – Spread the word and set a good example by rallying your followers to partake!

5 International Frugal Fun Day – This is a great option if you write for parents or families, everyone loves new ideas for having fun without breaking the bank.

5 World Teacher’s Day

Time to Get Creative with Your Author Marketing

9 Curious Events Day – Get creative and drop a teaser from your book, a plot twist, a cliffhanger, get people talking.

9 Fire Prevention Day

10 International Newspaper Carrier Day – Do you still get a paper? Poll your fans!

11 It’s My Party Day – If today could be all about you, how would you spend it?

12 Cookbook Launch Day – Love this! Even if your cookbook is already out jump on board with promoting your book and supporting your genre and fellow cookbook authors. Share your book, and some of your favorites.

12 Moment of Frustration Day – Let it all out! Vent about something you’re struggling with and encourage followers to do the same.

14 National Dessert Day

16 Dictionary Day – Pair it with your trusty thesaurus and you’ve got a writer’s arsenal. Have some fun with this and share some of your currently favorite descriptors you’ve been using in your latest book.

17 National Pasta Day – I just really love pasta so I had to include this. But who doesn’t? It’s time for some recipe sharing!

17 Wear Something Gaudy Day – Alright, get that selfie stick out, this is so fun!

October Has Almost Wrapped

19 Evaluate Your Life Day – I see this as a day to share what we’re thankful for.

24 United Nations Day

26 Make a Difference Day – How are you making a difference? Again, so much about having and building fans is setting a good example and inspiring people in different ways, don’t miss these chances to connect on a deeper level.

29 National Frankenstein Day

30 National Candy Corn Day – This is a great poll opportunity, because candy corn, you either love it or hate it!

30 Mischief Night

31 Halloween

31 Increase Your Psychic Powers Day – A special day for our new age authors, if you have any tips for fans and followers definitely turn this into an opportunity for a special blog post, newsletter, and definitely social content.

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these October observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Resources and Downloads

Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors

Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!


  1. Kathryn

    October is also Pregnancy and Infant Loss Awareness Month and October 15 is Pregnancy and Infant Loss Awareness Day. Thank you for your post!

  2. Ziane

    Thanks for the topic.


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