As investments go, Penny’s eclectic, evidence-based class on mastering Amazon is one of the best. It offers incredible bang for the buck for aspiring authors.
What I appreciated most about Penny’s video series was that I could apply and test her lessons immediately at minimal incremental cost and with modest additional effort. This was such a refreshing departure from the “Jack of all trades” advisors who offer every book marketing service imaginable, but, because of their shotgun approach, provide no convincing way to measure or even verify the value of their respective services.
To be sure, every author would love professional website design assistance, slick video promotions, tradeshow opportunities, virtual and physical book tours, targeted newsletters to librarians, banner ads in literary blogs and ezines, weekly press releases, and sales reps banging on every bookseller’s door. But precious few publishing houses can afford that, and even fewer authors.
Penny understands the importance of ROI, of focusing a constrained budget on strategies that have proven, measurable paths to success. Penny’s expertise is Amazon – its ranking algorithm and tactics for exploiting it. She’s fiercely eclectic, having spent twenty years testing what works and doesn’t work on literally hundreds of titles. Her video series exudes experience, not academic babble or dogma. I can think of no better investment for kickstarting an author’s bookselling campaign.
