For any aspiring author who thinks his or her book will just magically become a world-wide best seller once it’s completed…prepare for the shock of your life. I asked my editor/publisher, who was the best publicist in the literary business. She didn’t hesitate. Penny Sansevieri of Author Marketing Experts is the difference maker because they create a path that expands public awareness of Legends Lost in a logical, professional, and successful way. Think of it this way: a good business person hires people to do the job that he or she cannot do. If you’re lacking in marketing skills, you’d better think about how you’re going to get it done. Does this cost money? Of course, but doesn’t everything?
