Book Marketing Tips & Author Branding Advice

6 Tips for Marketing Self-Published Books on Amazon

6 Tips for Marketing Self-Published Books on Amazon

Marketing self-published books on Amazon is an ongoing strategy, it never ends! But with a bit of planning and strategic organization you can convert more shoppers to buyers with minimal effort. Here are 6 simple ways to up your game on Amazon by drawing in more...

How to Get More Media Exposure for Your Book

How to Get More Media Exposure for Your Book

The first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if you take a look at the...

How to Pitch Your Book to Big Media Outlets

How to Pitch Your Book to Big Media Outlets

I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing...

How to Use Pinterest to Market Your Book

How to Use Pinterest to Market Your Book

With the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019 Pinterest became a publicly...

How to Market A Book Before It’s Published on Amazon

How to Market A Book Before It’s Published on Amazon

I hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is timing. Yes, there’s no...

Using Goodreads Giveaways in Your Book Promotion

Using Goodreads Giveaways in Your Book Promotion

Goodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print giveaway.  There are benefits to...

How to Market a Book With a BOGO

How to Market a Book With a BOGO

Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one,...

Maximizing Goodreads Through Networking

Maximizing Goodreads Through Networking

If you haven't listened to our book marketing podcast episode on Goodreads networking - now is the time! Goodreads has over 80 million global members and is owned by Amazon – so despite the love-hate relationship many authors have with the Goodreads community, at the...

Optimizing Your Goodreads Account

Optimizing Your Goodreads Account

Goodreads has over 80 million global members and is owned by Amazon, so despite the love-hate relationship many authors have with the Goodreads community, at the end of the day it will really serve you well to ensure you have a well-optimized, professional profile....

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