Penny Sansevieri

Penny Sansevieri started Author Marketing Experts because as an author herself, she wanted to create a book marketing agency that truly understands authors. Her goal was to provide authors with a book publicist and a team of book marketing experts who know the publishing industry inside and out and can implement author marketing strategies that actually work.

When Penny promoted her first book, The Cliffhanger, she had no idea what to expect. Like many first-time authors, she dreamed big—imagining movie adaptations and practicing her Academy Awards speech in the mirror—but she quickly learned how much persistence and strategy it takes to succeed.

Through that experience, she discovered the importance of having skilled book marketers and strategic author marketing services to guide an author’s journey. And what a journey it’s been! Today, if you Google “Penny Sansevieri,” you’ll find an incredible online presence dedicated to her work, her brand, and the authors she’s helped.

That’s one of Penny’s key messages to authors: “Enjoy the ride.” It’s easy to get caught up in chasing lofty expectations, but appreciating each step of the journey makes it all worthwhile. And above all, she teaches authors to stay persistent—because if Penny Sansevieri is anything, she’s persistent.

Her hard work and dedication as a book marketing consultant have paid off, leading her to build a team of exceptional professionals who are passionate about offering marketing services for authors. She’s proud of the incredible authors who’ve trusted her team along the way, as well as the successes they’ve achieved together.

Before founding Author Marketing Experts, Penny worked in corporate America, specializing in marketing. While it wasn’t as fulfilling as marketing a book, the experience laid the groundwork for her eventual leap into entrepreneurship. After being laid off twice—both times because the companies shut down—she took it as a sign to pursue her passion, becoming a book publicist and launching AME.

Although she describes herself as an accidental entrepreneur, Penny feels fortunate to be doing what she loves every day. Her work as a book marketing expert has even led her to teaching—she started teaching at NYU in 2010, commuting weekly from San Diego to New York. She loved working with students, sharing insights on creating book marketing plans and getting published.

Penny’s story began in Belgium, where she spent ten years attending school, learning the language, and enjoying plenty of chocolate. She returned to the United States ready for adventure and has been carving her path ever since.

Today, Penny shares her life with her beloved dog Cosmo, who she insists is the smartest and cutest dog in the world (don’t argue—you won’t win). She’s also a proud supporter of Baja Dog Rescue in California and Old Dog Haven in Washington.

For Penny, it’s always been about doing what you love and living your dream. As she says, “Sometimes you have to believe in yourself when no one else does, and believe in your book when it seems like no one else is listening.”

And if no one else is listening? Penny Sansevieri and her team at Author Marketing Experts always will.

WHY AUTHOR MARKETING EXPERTS 

We won’t sell you dreams. But we will recommend an approach that fills in gaps, strengthens your platform, and sets you up for long-term success.

Because our main goal is to get you quality exposure to the right people – the people most likely to buy your book and resonate with your brand.

Your budget and genre will help determine how far we can potentially reach, but at the end of the day you have to remember, you book, the product, has to be something people want – and we rely on our clients to create something exceptional!

The old adage that it takes an average of 7 impressions with a product before people decide to buy is still very much a reality, and definitely with books, because books are a HUGE ask of people’s time, which cannot be underestimated.

So a collaboration with us increases the chances you’ll make substantial headway on those 7 critical impressions.

Our most satisfied clients realize success as an author is a marathon, not a sprint, and a strategic, collaborative approach really makes a huge difference in how much ground they can cover in a shorter amount of time.

Be sure to check out our Client Success page to get a better idea of what working with the Author Marketing Experts team is like!

And definitely contact us today if you’re serious about a more successful publishing career.

I also urge you to check out the Book Marketing Tips & Author Success Podcast I do with Amy Cornell — we’ve been working together for over a decade and have a great time geeking out over everything book promotion, author marketing and publishing!

And if you’re still wondering whether or not we’re the best fit for your needs, check out our Fiction Book Marketing Services page or our Non-Fiction Book Marketing Services page to learn more about how passionate Author Marketing Experts is when it comes to customizing our approach for different genres and topics.