Book Marketing Tips & Author Branding Advice

Street Teams and Super Fans: Quality Over Quantity

Street Teams and Super Fans: Quality Over Quantity

Let’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator --- not just for books, but a lot of things. Think about the last time you heard a friend tell you that XYZ...

June Observances To Inspire Your Author Marketing

June Observances To Inspire Your Author Marketing

Welcome to our list of June observances and content ideas for your monthly author marketing plan! If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re just another book on the...

How To Publish a Book That Will Sell

How To Publish a Book That Will Sell

 Honestly, I don’t get asked about how to publish a book that will sell nearly often enough. Which might come as a shock considering the industry I’m in. Too many authors today still assume we’re working in a field of dreams, where if you publish a book, the readers...

The 13 Pre-Order Strategies That Increase Book Sales

The 13 Pre-Order Strategies That Increase Book Sales

If your first question is: What is a pre-order campaign? then you’re in the right place. If you’ve done a pre-order campaign in the past but it wasn’t successful, then you’re also in the right place. Below are the 13 strategies that will ensure success when it comes...

Reboot Your Book To Sell More Books

Reboot Your Book To Sell More Books

I have a new book out this week called How to Revise and Re-Release Your Book and I wrote it because rebooting books is kind of a big deal right now - especially if your goal is to sell more books. There are lots of reasons revising and re-releasing your book is a...

Simple Quickstart Guide to Bookbub Ads for Authors

Simple Quickstart Guide to Bookbub Ads for Authors

Running Bookbub ads for authors is a solid strategy. And as a bonus, it's surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges with Amazon ads. And whether...

How to Market Your Book to Indie Bookstores

How to Market Your Book to Indie Bookstores

With chain bookstores ever-dwindling, it’s a great time to consider marketing your book to an independent bookstore. Haven’t considered it yet? Maybe it’s time that you did. Bookstores, whether just for stocking or for events, can be a great book marketing goal. They...

Book Marketing Tips & Author Success Podcast

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Dig through our blog to stay on top of all things Amazon, Goodreads, BookBub, designing special promotions, planning for a successful first book release (or your 20th), tips for publishing with the right format, price, and cover, and advice for hiring the right book marketing consultant. You’ll also find strategies from professional book marketers, insights into leveraging book advertisers, and practical tips for navigating the ever-changing publishing landscape.

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