Book Marketing Tips & Author Branding Advice

Does Your Book Cover Need a Makeover?

Does Your Book Cover Need a Makeover?

Did you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown to them or the book...

Amazon Keywords That Pull In More Buyers

Amazon Keywords That Pull In More Buyers

If you’re an indie author, you’re also in the business of book marketing. Did you know that? That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each day, getting readers...

How to Write a Kickass Amazon Bio to Sell More Books

How to Write a Kickass Amazon Bio to Sell More Books

As authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact, as I look over author...

Sell More Children’s Books With A Great Cover

Sell More Children’s Books With A Great Cover

Over the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to you then aren’t at all...

Bestseller Lists: The Hard Truth You MUST Know

Bestseller Lists: The Hard Truth You MUST Know

Do you want to be a bestseller? If you ask any indie author, they’ll eagerly nod yes. But are bestseller lists still relevant? The panache of having a bestselling book is fantastic and certainly, the mainstream publishing industry still gives a nod to a bestseller,...

How to Get National Media Interested in Your Book

How to Get National Media Interested in Your Book

In the age of all things Twitter, we don’t get as many requests for stand-alone media campaigns. Which is good... I’ve never actually recommended stand-alone campaigns. I think good marketing is a blend of various things and in some cases, media is a part of that....

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