Book Marketing Tips & Author Branding Advice

5 Big Blogger Complaints That Affect Your Book Promotion
Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that...

5 Most Common Complaints About Book Marketing Services
For most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes to marketing you...

8 Tips for Amping Up Your Book Promotion with Instagram
I’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for days at a time to meet...

The Keys to Long-Term Success with Author Robert Gryn
The road to success can seem really long when you’re in the thick of writing your next book and trying to make time for book promotion. There aren’t enough hours in the day so a lot of us put our blinders on and just keep pushing through on autopilot as best we can....

19 Kickass Book Promotion Resources for Authors in 2019
There’s a lot of book marketing “stuff” out there for authors, and while much of it is fantastic – it’s a bit like drinking from a firehose if you’re trying to consume all of that information. This list is geared with a very specific eye to what is helpful,...

19 Author Marketing Gurus to Follow on Twitter in 2019
These types of lists are always hard for me because there really are a lot of standouts when it comes to finding solid author marketing advice. I’ve put this list together based on real professional experiences I’ve had with people, and of course the go-to resources I...

Indie Author Book Promotion: Mistakes to Avoid in 2019
Dear indie author. The new year is freshly upon us along with our book marketing efforts. Let me take this time to let you in on things NOT to do in 2019. Mistake #1: Stealing ideas from other authors Okay, this isn’t as nefarious as it sounds but hopefully it caught...

Boost Your Amazon Book Promotion with Pre-Order Strategies
The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion! On...

7 Ways to Write Book Promotion into Your Novel
It’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started writing earlier this year,...

Book Promotion 101: The Complete Book Signing Checklist!
Got a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More than likely the...
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