Book Marketing Tips & Author Branding Advice
How to Market A Book Before It’s Published on Amazon
I hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is timing. Yes, there’s no...
Using Goodreads Giveaways in Your Book Promotion
Goodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print giveaway. There are benefits to...
How to Market a Book With a BOGO
Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one,...
Maximizing Goodreads Through Networking
If you haven't listened to our book marketing podcast episode on Goodreads networking - now is the time! Goodreads has over 80 million global members and is owned by Amazon – so despite the love-hate relationship many authors have with the Goodreads community, at the...
Amazon Book Promotion: Why You Need More Reviews and How to Get Them
When authors ask me about Amazon book promotion, reviews always come up. As authors we always want them, and the more the better. But reviews are harder to come by and it’s easy to give up or stop too soon. I have authors contact me about Amazon book promotion, and...
Optimizing Your Goodreads Account
Goodreads has over 80 million global members and is owned by Amazon, so despite the love-hate relationship many authors have with the Goodreads community, at the end of the day it will really serve you well to ensure you have a well-optimized, professional profile....
Optimizing Your Amazon Book Page to Sell More Books
Your Amazon book page is a great way to sell more books (obviously) but so often authors don’t maximize it. Be sure to subscribe to our book marketing podcast to get all the tips we shared in this episode! With Amazon, Everything Matters There isn’t a single thing...
8 Ways to Sell Self-Published Books Locally
Local marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and certainly necessary,...
Quick Ways to Get More Readers for your Book
Personal connections matter! When I was re-releasing my How to Sell Books by the Truckload on Amazon I relied heavily on my personal connections with readers. These readers really helped to catapult the book up the bestseller list (and it’s still a bestseller as I’m...
The Secret to Selling More Books
It's Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you've got to build relationships is a tiny bit obscure. Maybe it's a...
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