by Penny Sansevieri | May 17, 2022 | Being in Business as an Author
Reading Time: 4 minutesSelf-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time...
by Penny Sansevieri | May 10, 2022 | Being in Business as an Author
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...
by Penny Sansevieri | Apr 5, 2022 | Amazon Updates & Marketing Tips
Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the...
by Penny Sansevieri | Mar 8, 2022 | Being in Business as an Author
Reading Time: 3 minutesLet me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince readers to buy something that isn’t right for them or isn’t appealing. In the end, it’s up to...
by Penny Sansevieri | Mar 1, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Rallying Your People: Superfans and Street Teams, we talk about Superfans and Street Teams and what they can do for your longevity as an author! There are some major differences between them, but both are...