by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
by Penny Sansevieri | Sep 18, 2018 | Bestseller Essentials
Reading Time: 6 minutesOften the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book...
by Penny Sansevieri | Jun 6, 2018 | Book Marketing Basics
Reading Time: 4 minutesIf you’ve been on the fence about whether or not to self-publish an audiobook I’ve pulled together, what I feel, are some staggering and extremely motivating statistics for you! For starters, the Audiobook Publishers Association reported that...
by Penny Sansevieri | Apr 27, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesAs authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact,...
by Penny Sansevieri | Apr 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesOver the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to...