by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...
by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics
Reading Time: 4 minutesNational Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book...
by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesWhen it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media...
by Penny Sansevieri | Feb 4, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesMost of you are probably reading this piece about Amazon book promotion hoping to get a laugh at my expense, and I don’t blame you. A lot of authors live and die by book sales and yes, they’re important but when it comes to Amazon book...
by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...