by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
by Penny Sansevieri | Mar 11, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
by Penny Sansevieri | Jul 23, 2020 | Book Marketing Basics
Reading Time: 5 minutesMaybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to...
by Penny Sansevieri | Jun 16, 2020 | Book Marketing Basics
Reading Time: 6 minutesWhen it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re...
by Penny Sansevieri | Jun 5, 2020 | Podcast for Authors
Reading Time: 4 minutesI often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving...