by Penny Sansevieri | Nov 6, 2018 | Bestseller Essentials
Reading Time: 5 minutesIt’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started...
by Penny Sansevieri | Oct 31, 2018 | Book Marketing Basics
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...
by Penny Sansevieri | Oct 11, 2018 | Book Marketing Basics
Reading Time: 5 minutesI just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going...
by Penny Sansevieri | Sep 12, 2018 | Book Marketing Basics
Reading Time: 7 minutesIt’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can...
by Penny Sansevieri | Sep 4, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesVideo blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to...