by Penny Sansevieri | Jun 4, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 8 minutesAuthors write me all the time asking specifically how to promote Kindle books to get more book reviews, and I’m proud to say that means many of you are realizing there are niche marketing opportunities for digital that just don’t...
by Penny Sansevieri | May 14, 2019 | Book Marketing Basics
Reading Time: 6 minutesWriting non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Non-fiction books, and...
by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...
by Penny Sansevieri | Apr 23, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 3 minutesIt’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing. But I’ll be...
by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...