by Penny Sansevieri | Jul 7, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesPeople often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is...
by Penny Sansevieri | Nov 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesFiguring out how to market a book to holiday gift guides can be a great way to give your book some extra bounce this season and believe it or not, it’s not too late if you play your cards right! Whenever we’ve pitched gift guides in the...
by Penny Sansevieri | May 25, 2017 | Book Marketing Basics
Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...