Smart Ways to Plan Your Book Marketing Goals in the New Year
Reading Time: 7 minutesA couple of weeks ago I talked about how to promote a book based on a well-planned publishing schedule (see link in resources at the bottom if you missed it). But book promotion also relies on planning – because book marketing is essential. And...
Knowing Your Readers Is Key to Book Marketing for Self Published Authors
Reading Time: 5 minutesWant to know the key to successful book marketing for self published authors? A healthy obsession with your readers. It’s surprising how many authors jump into publishing without knowing who they are writing their books for. If you’re writing...
How to Market a Self Published Book Without Wasting So Much Time
Reading Time: 5 minutesRaise your hand if you often feel like you’re wasting your time with your book marketing? If you’re like most authors, I bet your hand is raised above your head and maybe even waving. Marketing a self-published book (or even one from a trade or...
Powering Up Your Email Book Marketing and Promotion
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
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