by Penny Sansevieri | May 25, 2017 | Book Marketing Basics
Reading Time: 6 minutesDid you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed, they consistently report book covers plays a major role in purchasing decisions. This is true especially if the author is unknown...
by Penny Sansevieri | May 11, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesIf you’re an indie author, you’re also in the business of book marketing. Did you know that? That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each...
by Penny Sansevieri | Oct 27, 2016 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 7 minutesIn the age of all things Twitter, we don’t get as many requests for stand-alone media campaigns. Which is good… I’ve never actually recommended stand-alone campaigns. I think good marketing is a blend of various things and in some cases,...
by Penny Sansevieri | Aug 18, 2016 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesEven though Instagram is fairly new, it’s still hard to remember a time when we didn’t have this social media site. Part of the reason for this is its staggering growth. In 2012 when Instagram was acquired by Facebook, it had 100 million active...