by Penny Sansevieri | May 31, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
by Penny Sansevieri | May 24, 2018 | Book Marketing Basics
Reading Time: 8 minutesWhen it comes to selling more books, a lot of authors and publishers like to point to “discovery” as being the program. And by discovery I mean: getting your books seen. The problem with that statement is that it’s not really true. Discovery is...
by Penny Sansevieri | May 23, 2018 | Book Marketing Basics
Reading Time: 4 minutes Honestly, I don’t get asked about how to publish a book that will sell nearly often enough. Which might come as a shock considering the industry I’m in. Too many authors today still assume we’re working in a field of dreams, where if you...