by Penny Sansevieri | May 14, 2019 | Book Marketing Basics
Reading Time: 6 minutesWriting non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Non-fiction books, and...
by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage
Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
by Penny Sansevieri | Feb 26, 2018 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 7 minutesWanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they...
by Penny Sansevieri | Oct 11, 2017 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesToday you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you...