by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDiscount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I...
by Penny Sansevieri | May 9, 2018 | Book Marketing Basics
Reading Time: 6 minutesRunning Bookbub ads for authors is a solid strategy. And as a bonus, it’s surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges...
by Penny Sansevieri | Feb 16, 2018 | Book Marketing Basics
Reading Time: 3 minutesOkay, maybe you can’t sell too many more books with your eyes closed, but as the saying implies, these tips really are too easy to ignore! Remember, you can hire a book marketing company for your big release, or to promote your backlist. But no...
by Penny Sansevieri | Jan 10, 2018 | Book Marketing Basics
Reading Time: 3 minutesHow do you price your e-Book to maximize on sales potential? I get this question all the time. Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put...
by Penny Sansevieri | Jan 8, 2018 | Book Marketing Basics
Reading Time: 5 minutesBookbub is a great way to build an audience and to increase book sales, which is always the goal. For most authors, getting a Bookbub deal is a crowning achievement. Bookbub deals not only increase exposure, but paid deals can also greatly...