by Penny Sansevieri | Aug 18, 2022 | Book Marketing Basics
Reading Time: < 1 minuteI hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there...
by Penny Sansevieri | Aug 16, 2022 | Getting More Book Reviews
Reading Time: 5 minutesI talk to a lot of authors who want to know how to get book reviews on Amazon, and for what it’s worth I get this question from authors with 50+ reviews, and authors with zero reviews – and for good reason – there’s a lot more to reviews than...
by Penny Sansevieri | Aug 9, 2022 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesBook promotion on Amazon is important, but it’s more important to do things right, otherwise you’re just losing money and getting discouraged. Ever since Amazon opened up their ads to everyone, we’ve seen a flood of authors start up ad campaigns...
by Penny Sansevieri | Jul 28, 2022 | Book Marketing Basics
Reading Time: 2 minutesThere are a lot of book promotion strategies out there, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t...
by Penny Sansevieri | Jul 21, 2022 | Book Marketing Basics
Reading Time: 2 minutesSo much goes into a successful book release, well beyond writing a good book. So, I’ve pulled together a short list of ideas for how to market your self-published book release that will really help you determine if you’re set up for success, or...