by Penny Sansevieri | Mar 31, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but...
by Penny Sansevieri | Mar 10, 2022 | Amazon Updates & Marketing Tips
Reading Time: 2 minutesAuthors are constantly reaching out to us asking for advice on generating more book publicity or figuring out why their books aren’t selling on Amazon. It is also our number one requested topic for our Book Marketing & Author Success...
by Penny Sansevieri | Mar 8, 2022 | Being in Business as an Author
Reading Time: 3 minutesLet me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince readers to buy something that isn’t right for them or isn’t appealing. In the end, it’s up to...
by Penny Sansevieri | Jan 13, 2022 | Bestseller Essentials
Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
by Penny Sansevieri | Jan 6, 2022 | Bestseller Essentials
Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...