by Penny Sansevieri | Aug 31, 2017 | Book Marketing Basics
Reading Time: 5 minutesWhen it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable. You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion? An upcoming release is a prime...
by Penny Sansevieri | Jun 8, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 9 minutesMany of you have probably seen (and maybe even tried) Amazon’s ad system, via their Amazon Marketing Services (AMS). And I’ve even heard from a few authors that have tried it, albeit it not successfully. Ads, whether Google, Facebook, Twitter,...
by Penny Sansevieri | Apr 27, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesAs authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites. If fact,...
by Penny Sansevieri | Apr 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesOver the years, book covers across all genres have changed, but none quite as much as children’s book covers. The reason is largely that our kids have changed drastically. If you grew up in the 60s, 70s, or even 80s, the covers that appealed to...