Snake Oil Exists in Book Publishing and Marketing
Reading Time: 2 minutesIn a recent episode of our podcast for authors we got LOUD about author scams, and how many more seem to be cropping up every day. What kind of scams? Basically the biggest offenders are those that prey on your ambitions, and honestly, your...
Essential Book Marketing Services You Should Hire Out
Reading Time: 2 minutesWe’re big fans of education, and huge proponents of authors taking on some of their own marketing, but the reality is, some book marketing services really are essential to your success. But not all book marketing companies are created...
Breaking Down What a Book Marketing Strategy Really Requires
Reading Time: 4 minutesFiguring out a book marketing strategy that supports your goals, what your genre requires, and what resonates with your reader market is key to success as an author in today’s publishing marketplace. But deciding where to focus your time, and...
Quiz: How Display Ads Fit Into Your Book Marketing and Publicity
Reading Time: < 1 minuteI hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there...
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