by Penny Sansevieri | Mar 8, 2022 | Being in Business as an Author
Reading Time: 3 minutesLet me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince readers to buy something that isn’t right for them or isn’t appealing. In the end, it’s up to...
by Penny Sansevieri | Feb 17, 2022 | Bestseller Essentials
Reading Time: 2 minutesWhen it comes to book publicity, we’ve seen a lot – including issues we consider “red flags” to both immediate, and long term success. And listen, I know the term “red flags” can sound intense, but hear me out...
by Penny Sansevieri | Feb 15, 2022 | Book Marketing Basics
Reading Time: 5 minutesIn as many years as I’ve been in the industry, one thing I know for sure: book marketing services vary widely, and not all of them offer the same strategies, promises, or plans. And this matters for a variety of reasons. First off, finding a...
by Penny Sansevieri | Feb 10, 2022 | Book Marketing Basics
Reading Time: 2 minutesThe truth is that the best book marketing strategies usually are the ones we don’t consider because they can seem so simple. We often overlook them because it’s easy to become overwhelmed when thinking about everything you should be doing...
by Penny Sansevieri | Feb 8, 2022 | Podcast for Authors
Reading Time: 2 minutes While some authors are super strategic about what they’re doing – many authors treat launching a book like the Field of Dreams, remember that movie? Sure, It may seem fun just to let the creative juices flow, launch your dreams onto Amazon and...