by Penny Sansevieri | Jan 13, 2022 | Bestseller Essentials
Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
by Penny Sansevieri | Jan 11, 2022 | Author Branding
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
by Penny Sansevieri | Dec 23, 2021 | Podcast for Authors
Reading Time: 4 minutesWatch Out for These Red Flags, is a recap of “How a Publisher Can Kill Your Success” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying to...
by Penny Sansevieri | Dec 14, 2021 | Social Media for Authors
Reading Time: 2 minutesShopping for your favorite authors isn’t always easy, and with Christmas a little over a week away- it’s crunch time, isn’t it? If you’re struggling to figure out what to get for that fabulous author in your life, don’t worry! A lot of us...
by Penny Sansevieri | Nov 16, 2021 | Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to market a book, there’s a lot of industry “jargon” – like the terms ARCs and Galleys. And what’s even more confusing is how and when to use them! First let’s discuss what these key marketing tools are. ARCs and Galleys...