by Penny Sansevieri | Mar 24, 2022 | Amazon Updates & Marketing Tips
Reading Time: 2 minutesYou’ve probably heard by now, the Amazon ads team just opened up Amazon ads to every author. Previously you had to be a KDP author to get this, but now everyone from traditionally published authors to independently published authors can...
by Penny Sansevieri | Mar 17, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, An Easy Way to Spend More Time Writing, we talk about the secret to spending more time focused on your publishing schedule without your marketing and brand suffering — which is hiring a virtual...
by Penny Sansevieri | Mar 8, 2022 | Being in Business as an Author
Reading Time: 3 minutesLet me start by saying that when it comes to self-publishing a book and getting readers to buy it, there is no fancy marketing that will convince readers to buy something that isn’t right for them or isn’t appealing. In the end, it’s up to...
by Penny Sansevieri | Mar 1, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Rallying Your People: Superfans and Street Teams, we talk about Superfans and Street Teams and what they can do for your longevity as an author! There are some major differences between them, but both are...
by Penny Sansevieri | Feb 24, 2022 | Book Marketing Basics
Reading Time: 2 minutesI’ve said it before, and I’ll say it again, it’s easy to become overwhelmed with everything you need to do to market your book. Creating a book promotion plan to get more exposure and more book sales may seem like a daunting and impossible task....