by Penny Sansevieri | Oct 31, 2018 | Book Marketing Basics
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...
by Penny Sansevieri | Oct 23, 2018 | Book Marketing Basics
Reading Time: 9 minutesMaybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these...
by Penny Sansevieri | Jun 19, 2018 | Book Marketing Basics
Reading Time: 6 minutesDoes this describe you? You hear the term “guerilla marketing” and you want to rock/hide in a corner or run screaming from the room instead of doing book marketing? If you would rather die than speak in public or tell funny stories about your...
by Penny Sansevieri | May 8, 2018 | Book Marketing Basics
Reading Time: 6 minutesWith chain bookstores ever-dwindling, it’s a great time to consider marketing your book to an independent bookstore. Haven’t considered it yet? Maybe it’s time that you did. Bookstores, whether just for stocking or for events, can be a great...
by Penny Sansevieri | Mar 9, 2018 | Book Marketing Basics
Reading Time: 3 minutesCo-host events in bookstores and creative venues Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as...