by Penny Sansevieri | Mar 5, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesIf you’ve spent any time on the Amazon website, you’ve no doubt seen the Amazon Marketing Services “Sponsored Products” and “Product Display” ads. The Amazon Marketing Services for authors (also called AMS) is a fabulous opportunity to...
by Penny Sansevieri | Feb 19, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 8 minutesEveryone wants more exposure on Amazon. And understandably. Exposure drives book sales. But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even,...
by Penny Sansevieri | Feb 12, 2018 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews
Reading Time: 6 minutesJune 2018 Update: We’ve shared updated information about Amazon reviews disappearing since this original post published — click here to learn more. You’ve no doubt been hearing the news that Amazon is, once again, pulling reviews....
by Penny Sansevieri | Oct 20, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 3 minutesIndie authors can’t really take a break when it comes to book marketing, but you know what, that doesn’t mean every strategy has to be labor intensive and sometimes simple changes can really help spike your Amazon sales. Simple changes that can...