Unique Author Branding and Content Ideas Using January Observances

by | Dec 28, 2021 | Author Branding, Monthly Observances & Content Ideas, Social Media for Authors

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It’s time to run through our January observances and unique author branding enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun January observances for 2022.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

Giving yourself a bar to reach is the first step to upping your author branding game.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Getting Started with January Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

National Bath Safety Month

National Blood Donor Month

National Braille Literacy Month

National Hobby Month- Share who you are outside of being an author! Encourage people to chime in with their favorite hobbies and activities (other than reading of course).

Hot Tea Month

National Oatmeal Month

National Soup Month

January Observances by the Week

2nd Week Letter Writing Week

January Observances by the Day

January 1

National Hangover Day

New Year’s Day- C’mon, 2022! Here’s to a year filled with hope and happiness. Share your New Year’s resolutions and encourage your followers to start chasing their goals.

January 2

Feast of the Epiphany – Three Kings – date varies

International Stop Spam Day

Run up the Flagpole and See if Anyone Salutes Day

World Introvert Day

January 3

Festival of Sleep Day

Fruitcake Toss Day

Humiliation Day

January 4

National Spaghetti Day

Trivia Day- This is a great opportunity to host a giveaway! Create a trivia quiz and reward the winners with a free sticker or a discounted book price. Enough buzz around your trivia will bring tons of new readers to your platform.

January 5

National Bird Day

January 6

Bean Day

Cuddle Up Day- If this day isn’t begging for a cozy reading selfie, then I don’t know what is!

January 7

Old Rock Day

January 8

Bubble Bath Day

Male Watcher’s Day

January 9

Play God Day

January 10

Bittersweet Chocolate Day

Houseplant Appreciation Day- Show off your green thumb and your plant babies! Houseplants and greenery have become such a popular aesthetic. Use a nice photo to freshen up your social media feed!

Peculiar People Day

January 11

Learn Your Name in Morse Code Day

Step in a Puddle and Splash Your Friend’s Day

January 12

Feast of Fabulous Wild Men Day

National Hot Tea Day

National Pharmacist Day

National Take the Stairs Day

January 13

International Skeptics Day

Make Your Dream Come True Day- Do you have big goals for 2022? Make them known! Use this day to declare your dreams and take actions to make them reality.

National Rubber Duckie Day

January 14

Dress Up Your Pet Day- We could all use more adorable pet content in our lives. If you are going to use just one of these ideas- let it be this one!

January 15

National Bagel Day

National Hat Day

January 16

Appreciate a Dragon Day

National Nothing Day

January 17

Ditch New Years Resolutions Day

Kid Inventors Day

Martin Luther King Jr. Birthday  – celebrated on the third Monday

January 18

Thesaurus Day

Winnie the Pooh Day –  the birthday of author A.A. Milne

January 19

National Popcorn Day

National Tin Can Day

January 20

National Buttercrunch Day

National Cheese Lover Day- Share your favorite cheesy dish. My mouth is already watering just thinking about the possibilities…

Penguin Awareness Day

January 21

National Hugging Day

Squirrel Appreciation Day- Sure, why not? Show some love to the nutty characters in your life.

January 22

National Blonde Brownie Day

January 23

National Pie Day

National Handwriting Day

Measure Your Feet Day

January 24

Beer Can Appreciation Day

Compliment Day- The world needs more positivity. Start a compliment train with your followers- respond to as many people as possible with kind words and compliments.

Global Belly Laugh Day

January 25

Opposite Day

January 26

Australia Day

Spouse’s Day

January 27

Chocolate Cake Day- Share your favorite recipe, or ask your readers to share theirs. Hopefully cutting down on sweets isn’t one of your resolutions…

Punch the Clock Day

January 28

Data Privacy Day

Fun at Work Day

National Kazoo Day

January 29

National Puzzle Day

National Cornchip Day

National Seed Swap Day

January 30

National Inane Answering Message Day

January 31

Backward Day

Bubble Wrap Appreciation Day – last Monday of month

Inspire Your Heart with Art Day- Appreciate the beautiful works of art in your life, or share an image that really speaks to you. Be creative!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these January observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

How Can I Sell More Books

Check out our Podcast

Check out Jane Friedman’s site, she’s an excellent resource

How to Sell More Books in 2022: New Year’s Planning Goals



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