Unique Author Branding and Content Ideas Using November Observances

by | Oct 26, 2021 | Monthly Observances & Content Ideas, Social Media for Authors

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It’s time to run through our November observances and unique author brand enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun November observances for 2021.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

Giving yourself a bar to reach is the first step to upping your author branding game.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Getting Started with November Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

National Novel Writing Month – If you’re working on your first release and trying to build a following early, or working on your 10th release, you should still let people know what you’re up to. November is a great time for authors to tease their upcoming work. Share excerpts, storyline hints, character names, things like that, because a lot of people love getting peeks behind the curtain! 

Aviation History Month

Picture Book Month – Did you have a favorite picture book that you loved when you were a kid? Post the book’s cover and share why it captivated you, asking your followers to do the same! For children’s book authors especially, why not do a Top 10 list of the best pictures books out there?

Child Safety Protection Month

International Drum Month

National Adoption Awareness Month

National Caregivers Appreciation Month

National Diabetes Awareness Month

National Epilepsy Month

National Model Railroad Month

Native American Heritage Month

Peanut Butter Lovers Month

Real Jewelry Month

National Sleep Comfort Month

World Vegan Month

National Family Literacy Month – There’s nothing like a family of readers! Invite your fans to share what their family is currently loving and reading, or with winter and the holidays around the corner ask people to share their recs for reading around the fireplace! 

November Observances by the Week

Week 1: Chemistry Week

Week 2: National Young Readers Week – If you write for young readers do a special promotion or signed copy giveaway. If you write for adults show some love and recommend or tag some of your favorite books and authors who do write for the next generation of book lovers. Content doesn’t always have to be about you, it can also be a great networking opportunity as well and you’ll likely get some love in return.

Week 3: Game and Puzzle Week

November Observances by the Day 

November 1 

National Author’s Day – It’s our official day to celebrate each other! Tag your favorite author or, better yet, do a special signed copy promo with another author. You could also do a video highlighting what being an author means to you and what parts are the most fulfilling.

World Vegan Day

National Family Literacy Day – Ask fans to post and share what their family is reading right now.

November 2

Deviled Egg Day

Look for Circles Day

Plan Your Epitaph Day – This is super dark and creative, get fans involved by posting yours first! 

U.S. General Election Day

November 3

Cliché Day 

Sandwich Day

November 4

King Tut Day

Check Your Blood Pressure Day – Health and wellness authors, use this day to promote the healthy lifestyles your books are about. Share a list of tips for heart-healthy management or stress-reducing practices.

Use Your Common Sense Day

November 5

Gunpowder Day

Guy Fawkes Day

November 6

Book Lovers Day – This is a great day to do a BOGO offer, because you’re essentially asking your book lover followers to bring another book lover into your circle! 

Marooned without a Compass Day

National Nacho Day

Saxophone Day

November 7

Bittersweet Chocolate with Almonds Day

November 8

Cook Something Bold Day – People love recipes, especially simple ones that don’t taste so simple, so if you have a bold recipe to share this is a great opportunity.

Dunce Day

November 9

Chaos Never Dies Day 

World Freedom Day

Young Readers Day – Encourage your followers to ask their kiddos a question or two and share it, like, “What is your all-time favorite book?” or “If you were going to write a book, what would it be about?” Sometimes kids have the most entertaining and insightful things to say!

November 10

Neil Gaiman’s birthday – One of today’s most prolific and imaginative authors, Neil Gaiman, offers the best reason for buying books as gifts: “Books make great gifts because they have whole worlds inside of them. And it’s much cheaper to buy somebody a book than it is to buy them the whole world!”

Forget-Me-Not Day

November 11

Veteran’s Day – Have your readers post a special message to the veterans in their lives and salute those heroes with a limited-time discount promotion. 

World Origami Day

November 12

Chicken Soup for the Soul Day  

November 13

Caregiver Appreciation Day 

National Indian Pudding Day

World Kindness Day – We all need a little more kindness, right? Share something you’ve done recently that was motivated by kindness, and ask followers to do the same. It’s easy to get focused on what’s going wrong in the world, when we all should be helping each other remember all the wonderful things! 

November 14

Operating Room Nurse Day

World Diabetes Day

November 15

I Love to Write Day – Turn this into a fun fill-in-the-blank. Ask your followers to finish the sentence, “I love to write because…” and let them know this isn’t just for published authors, this is absolutely for anyone who gets some sort of fulfillment from the written word.

America Recycles Day

Clean Your Refrigerator Day

National Philanthropy Day – They say giving is better than receiving. Choose an organization related to the content in your book–animals, education, healthy eating, poverty, the creative arts–whatever it is, and then for a limited time, donate a portion of your sale proceeds to a nonprofit organization benefiting that cause.

November 16

World Philosophy Day – What’s a philosophy you abide by? “You are the author of your own life.” “Life is short. Do what brings out the most in you.” “Effort matters more than skill or talent.” Post one of your own guiding principles, encouraging your readers to do the same. 

Button Day

International Tolerance Day

National Fast Food Day

November 17

Electronic Greeting Card Day

Homemade Bread Day

Take A Hike Day

World Peace Day

November 18

High-Five a Librarian Day – Librarians can be our biggest promotional assets. Set up a reading event at your local library and while you’re there, get to know the librarians, tell them about your books and it’s possible they’ll add your book to their recommendations for readers. And don’t forget to high-five them on your way out!

November 19

Have a Bad Day Day

November 20

Absurdity Day

Beautiful Day

National Adoption Day 

Universal Children’s Day

November 21

False Confession Day – Calling all mystery writers! Use this seemingly ordinary day to entice your readers with a piece of bonus content about a perfect false confession scenario.

World Hello Day

November 22

Go For a Ride Day

November 23

Eat a Cranberry Day  

National Cashew Day

National Espresso Day

November 25

National Parfait Day

Thanksgiving – We all have much to be thankful for, but authors especially are thankful for readers. Write a thank-you note to your readers and post it front and center on your website. And if you really want to tuck in for the holidays and stay off social we support you, consider posting something thoughtful on Monday explaining why you’re taking a much-deserved break.

November 26

Black Friday – The biggest shopping day of the year; get your strategies in place in advance to maximize this near-national holiday! Scroll down to the Resources and Free Downloads section for great marketing tips for the holidays and let the sales begin!

Buy Nothing Day

You’re Welcome Day 

November 27 

Pins and Needles Day

November 28

French Toast Day

Red Planet Day

November 29 

Chia Pet Day

Square Dance Day

November 30

Stay At Home Because You Are Well Day

Joy of Cooking publication anniversary – On this day in 1924 the iconic cookbook, Joy of Cooking, was published. Encourage fans to choose, prepare and share a dish in celebration!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these November observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

How to Sell More Books

Updating Your Book Marketing Plan for Holiday Sales

How to Sell Books: Eight Critical Mistakes Authors Make

Check out the Alliance of Independent Authors for news and resources 

1 Comment

  1. Kayleen Reusser

    In preparing my next newsletter, I remembered to mention a discount offer for Vet’s Day (11/11) for my WWII books. Not sure exactly what it will be — last year I gave away my ebooks on that day. As I don’t have new ebooks, I’m stymied but am sure I’ll come up with something. Your list of special days are helpful. Thanks!


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