Selling to Staples
Have you been to your local Staples recently? If you have you've probably seen how they've expanded their book section. If you think your book is perfect for their store, shoot them an e-mail at newproducts@staples.com to get their new product submission form (don't forget to put New Product in the subject line).
Happy Selling!
Big Changes in Radio
Satellite radio is giving the traditional stations a run for their money. The truth is that listeners aren't turning to radio as much as they used to for music, they're getting their tunes online. Because of this, stations are pushing more talk and in fact, are going to more "female format" filling the airways with "chick radio" and talk shows. So if you think satellite is killing radio, think again - the new satellite trend may open up a lot of new airwaves for you!
What's a Platform?
In the publishing industry, platform is code for "built in sales," by this we mean the specifics that an author brings to a particular project relative to expertise, media experience, perhaps a business - basically it's the authors ability to sell the book. Keep in mind that recognition on a national level for who you are relative to your credentials is important. If you have books that have sold, that's part of your platform too. If you're trying to build platform, it's also a bad idea to switch genres or topics because it's important to vest yourself or do your due diligence within a particular market
Ethical Bribes
So what's an ethical bribe? Well it's something of value that you give your web visitor in order to get something. Like what? Well for example when you click on my site:
http://amarketingexpert.com and subscribe to this newsletter you a get a list of our Top 50 Media Contacts. No kidding. Names, emails, addresses the whole shebang.
If you haven't had much luck getting folks to sign up for your newsletter on your site consider offering an "ethical bribe." So what do you get? Well you get their email address that you can market to via your newsletter. We saw an increase of nearly 50% in signups when we did this and readers love it! They get something of value and we get to stay in touch with the folks who visit our site!
