Author Marketing Experts

The Best Day to Pitch

Ok, so we've all heard that the worst day in the world to make pitching or sales calls is Monday, right? Wrong. Turns out you'll find more people in the office on a Monday than on any other day of the week. If you're broadcasting a news release Tuesday, Wednesday and Thursday are the best days to do this. Avoid Fridays as many clipping services don't pick up Friday releases or don't pick them up until Saturday, some news sources use these to review information for potential stories.

posted by Penny C. Sansevieri @ 9:13 PM 0 comments   

Books for New Orleans

New Orleans Public Library is asking for any and all hardcover and paperback books to restock the shelves after Katrina. The library staff will assess which titles will be designated for the shelves. The rest will be distributed to destitute families or sold for library fundraising. The books can be sent to:

Rica A Trigs, Public Relations
New Orleans Public Library
219 Loyola Avenue
New Orleans, LA 70112

If you tell the post office that the books are for the library in New Orleans, they will give you the library rate that is less than book rate.

posted by Penny C. Sansevieri @ 9:11 PM 0 comments   

Penguin Perspective

More good news for unknown authors! A recent article in the Wall Street Journal reported that Penguin, a major New York publisher, welcomes new authors - in fact new author acquisition was up last year to 6% up from 3% in 2004. Penguin publishes approx 2,500 titles each year of that 150 in were new authors (in 2005). Penguin is known for having discovered Sue Monk Kidd through their new author out reach and no doubt hopes that this increased focus on new voices will unearth another diamond, or two. Maybe you?

posted by Penny C. Sansevieri @ 6:19 PM 0 comments   

A *Real* Virtual Book Signing

Let's face it, the Net is where it's at these days especially when it comes to book promotion. To toot our own for a minute (because I am, after a marketier!), our Virtual Author Tours have been wildly successful, why? Because we dig right into the marketing, readers, and audiences and capture them - there is no other place this is possible. You can't do it with traditional media and you certainly can't do it in a bookstore. But the Virtual Author Tour for all of its success, lacked one thing: a signed book. Sure, we could mail signed books on request but there's something about having the author sign it *live* during an event. Well folks believe it or not someone's found a solution for this signing dilemma. Margaret Atwood, tired of traipsing around the country developed an electronic pen that will allow an author in California to do a book signing in India without leaving their home. Intrigued? So were we, check out this great article we found online today:
http://enjoyment.independent.co.uk/books/news/article349556.ece

posted by Penny C. Sansevieri @ 3:35 PM 0 comments