If you’re an author, the brand new “From Book to Bestseller—An Insider’s Guide to Publicizing and Marketing Your Book” unlocks the door to the ‘Publicity Kingdom.’ This guide will help you discover the crown jewels of PR and book marketing. Written by media-relations specialist and internationally recognized book marketing expert Penny C. Sansevieri, From Book to Bestseller is the definitive how-to-guide for marketing and publicizing your book. Like many other marketing books in this space, From Book to Bestseller begins by offering tips, insider secrets, and media contact information. But that’s where From Book to Bestseller takes off and leaves the others behind. In Book to Bestseller, you’ll uncover pearls that most authors overlook—for example, how to secure special sales and develop spin-off products. Sansevieri shares her extensive experience and know-how to show you how to unearth the right media outlets for your book and how to pitch them to succeed. Comprehensive, thorough, and easy to understand, From Book to Bestseller is a must have. Whether you’re marketing your 1st book or your 50th, this guide will help you transform any book marketing campaign from ordinary to extraordinary.

What others are saying about the book:

This is not just a yellow pages for authors - far from it. This excellent book is one to keep stuffed in your book bag to remind you at every encounter in the panoply of promotional experiences just how to psych and prepare yourself for the myriad opportunities to have a great time selling your book. Addendum: Penny Sansevieri has sent out to Reviewers (a technique she wisely explains within her book) a promo packet that is one of the best to arrive in this reader's mailbox - colorful, succinct, backup materials, and a warm letter from the author thanking the potential reviewer for taking the time to consider her proposal. THAT makes for a terrific date with Penny!

Grady Harp, Amazon Top Ten Reviewer

Everything from how to handle book signings and pitch to the media, preparing media kits, creating a marketing campaign, getting into catalogs and book clubs, developing spin-off products, branding yourself as an expert can be found between these pages, and more. Sansevieri includes lots of links and resources, making it easy for the author to begin marketing a book right away. The book is well structured, clear, and easy to navigate. Besides its practicality, it is written in a very `personal' style, giving the reader the feeling that she is chatting with a publicist. So have your highlighter and Post-its ready, as this is a book to be dissected and kept on the desk at all times. Highly recommended.

Mayra Calvani--Midwest Book Review, December 14, 2006

I BOUGHT THE BOOK!